Account for COGS, shipping, agency retainers, and merchant fees to see what actually hits your bank account.
Know your exact break-even ROAS target so media buyers never optimize toward unprofitable vanity revenue.
Export clean, printable unit economics dossiers for board decks, founders, and finance directors.
ROAS measures revenue divided by ad spend on a specific ad platform, whereas MER (Marketing Efficiency Ratio) measures total gross business revenue divided by total blended ad spend across all channels.
Yes, click 'Export P&L PDF' to generate an immediate vector report.
No, 100% free with unlimited P&L modeling.