Cost Per Acquisition Tracker

This free online cost per lead and acquisition tracker calculates CPL, CAC, and LTV-to-CAC unit economics ratios with printable channel audit PDFs.

True Customer CAC Calculation

Account for media spend and lead-to-customer conversion velocity to isolate real acquisition cost.

LTV:CAC Health Benchmarks

Evaluate whether your marketing channels meet the gold standard 3x to 5x lifetime value ratio.

Acquisition Report PDF

Export clean, printable unit economics dossiers for growth teams, finance directors, and VCs.

Frequently Asked Questions

What is the difference between CPL and CAC?

Cost Per Lead (CPL) measures the ad spend required to capture an email or phone number, while Customer Acquisition Cost (CAC) measures the total ad spend required to convert a paying customer.

Can I export CPA calculations as a PDF?

Yes, click 'Export CAC PDF' to generate an immediate vector report.

Is there any fee?

No, 100% free with unlimited CAC tracking.