Branding is more than just a logo and a catchy slogan; it's the heart and soul of your small business. It's what sets you apart and leaves a lasting impression on your customers. In this article, we'll explore the art of branding for small businesses, helping you create a memorable identity that resonates with your audience.
Market Positioning
In the ever-evolving landscape of business, small businesses often find themselves in a David-and-Goliath situation. While they may not have the financial firepower of larger competitors, they have the ability to carve out a unique position in their niche.